LAS VEGAS (AP) — Max Verstappen and the Las Vegas Grand Prix: From Criticism to Triumph
There has never been a faster and more impressive turnaround than Max Verstappen’s at the first Las Vegas Grand Prix, exactly one year ago.
The Dutchman had already developed a distaste for the event before he even arrived. Locals were angry too, but for different reasons. Verstappen felt that the show, part of Liberty Media’s F1 portfolio, had become more of a spectacle than a sporting event.
The giant, illuminated globe on the Strip displayed images of drivers, while ticket and hotel prices were sky-high. Liberty Media had spent an estimated $1 billion to promote the first Formula 1 event in Las Vegas. Much of that went to one-time costs,
such as land acquisition, a permanent pit building and road resurfacing
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A bumpy start
Verstappen, who was on the verge of winning his third consecutive title in November, arrived in a bad mood. The opening ceremony
consisted of LED lighting, an elaborate drone show, musical performances and 30,000 spectators. Eventually, drivers were lifted up from
podium constructions, dressed in their racing overalls. During the first practice, a manhole cover came loose, almost destroying Carlos Sainz’s car.
But when Verstappen crossed the finish line and took his 18th win of the season, he happily sang “Viva! Las Vegas!” over the radio. His broad
smile spoke volumes as he admired the enormous fireworks above the Strip.
A race that seemed headed for failure thus became one of the highlights of the 2023 F1 season.
Changes since 2023
An economic impact report found that the race generated $1.5 billion in net income last year, making it the most lucrative event in Las Vegas history. Visitors spent 3.6 times more than the average tourist, generating $884 million. The race also generated $77 million in tax revenue, more than the Super Bowl later that year.
While local businesses complained last year about lost revenue due to ongoing construction, criticism has been minimal this year. Organizers have improved their communications and organized community events, such as parties, donations and activities for foster children.
What’s new?
This year, drivers will not have to attend an elaborate opening ceremony. Instead, a private dinner will be held in the paddock. There will be a free fan zone for those without tickets and 10,000 extra tickets will be available. In addition, there will be more options for one-day tickets, making the
race more accessible.
New safety measures have also been implemented to prevent a repeat of the manhole cover incident. Fans can now enjoy the
Ferrari Challenge as a support event and performances by artists such as Ludacris and Alesso.
Community Investment
The organization has pledged $1 million to local charities and another $1 million in tickets for residents who contribute to the community. Students from the University of Nevada will also get the chance to meet F1 teams and go behind the scenes.
Luxury Remains
Although last year’s costs were high, the paddock remains a luxurious experience with trendy restaurants and panoramic views of the track. A new ice skating rink is added, while fans can also enjoy mini golf, sushi and several bars.
Start time
The race will once again start at 10pm local time, a tradition for major events in Las Vegas. However, this year’s training sessions will start earlier, so that visitors can return in time for other evening activities.
Verstappen’s dominance
Max Verstappen still leads the championship and is close to winning his fourth consecutive title. He has a 62-point lead over McLaren’s Lando Norris with three races to go. If Norris does not outpace Verstappen by at least three points in Las Vegas, Verstappen will be crowned champion.
The chance of Norris overtaking Verstappen is slim, but expectations for an exciting race in Las Vegas remain high. According to organiser Renee
Wilm, this has led to an increase in ticket sales.
With improved organisation, new facilities and a more engaged community this year, the Las Vegas Grand Prix looks set for a successful
follow-up.
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